Lived from the inside.
More than 30 years across multiple instruments, roles, musical projects and stages.

Music, business, teaching and research converge in a distinctive way of learning from musicians and sharing their ideas.
More than 30 years across multiple instruments, roles, musical projects and stages.
Business management education and experience across different industries.
Marketing professor at ESADE since 2008 and professional skills trainer.
A lifetime exploring what we can learn from musicians, now being deepened through original doctoral research at Universitat Autònoma de Barcelona.

For more than 30 years, SalvaROCK has lived music across multiple instruments, roles and musical worlds: from bands and recording studios to solo voice, choral singing and continuous learning.
This trajectory allows him to understand the music world from very different positions and turn that multiplicity into a perspective of his own.
He has also hosted the radio programs Borratxos de Música and Segona Educació, both devoted to music and musicians.
Prof. Philip Kotler, considered the father of modern marketing, has personally invited SalvaROCK to speak seven times at the World Marketing Summit. In this video, he spontaneously praises his work on stage.
His books, albums and radio programs are part of a sustained journey of creation, exploration and outreach.
BOOK · ENGLISH
IBOOK
BOOK
MUSIC
MUSIC
