Lived from the inside.
More than 30 years across multiple instruments, roles, musical projects and stages.
The combination
Four worlds. One perspective.
Music, business, teaching and research converge in a distinctive way of learning from musicians and sharing their ideas.
Understood through practice.
Business management education and experience across different industries.
Developed in the classroom.
Marketing professor at ESADE since 2008 and professional skills trainer.
In motion.
A lifetime exploring what we can learn from musicians, now being deepened through original doctoral research at Universitat Autònoma de Barcelona.
A life inside music
Music as a life experience.
For more than 30 years, SalvaROCK has lived music across multiple instruments, roles and musical worlds: from bands and recording studios to solo voice, choral singing and continuous learning.
This trajectory allows him to understand the music world from very different positions and turn that multiplicity into a perspective of his own.
He has also hosted the radio programs Borratxos de Música and Segona Educació, both devoted to music and musicians.
International reach
SalvaROCK has appeared in media around the world.
Published work and outreach
Ideas that also live beyond the stage.
His books, albums and radio programs are part of a sustained journey of creation, exploration and outreach.
BOOK · SPANISH
BOOK · ENGLISH
IBOOK
BOOK
MUSIC
MUSIC
Empresas en clave de ROCK
View on Amazon ↗BOOK · ENGLISHBusiness in the Key of ROCK
View on Amazon ↗IBOOKPersiguiendo la Excelencia
View on Apple Books ↗BOOKMICROÉXITOS
View on Amazon ↗MUSIC10 Nudos
Listen on Spotify ↗MUSICTranslúcid
Listen on Spotify ↗RADIO
Borratxos de Música · Segona Educació