Nearly 20 years of exploration.
Cases, choices, processes and transformations from the music world examined to discover what they can teach us.
Beyond music
How musicians broke the rules — and what organizations can learn from them.
Music is a true laboratory of innovation and a source of knowledge.
“I study the choices, processes and turning points through which musicians changed music and reshaped its industry — and translate those insights into ideas that help people and organizations think differently.”
“They did not simply respond to change. Their choices redefined the industry — and reshaped the course of music itself.”
Research in Motion
Research in motion.
An ongoing process connecting musical culture, business thinking and, in its most recent stage, doctoral research.
Original doctoral research.
Doctoral research brings method, depth and a systematic body of work to the exploration developed over many years.
Knowledge that keeps moving.
Each finding opens new questions, connections and possibilities for people and organizations.
From research to the stage
Knowledge becomes experience.
The findings come alive through music, participation, good humor and high-impact staging.
Research generates knowledge.
ELECTROSHOCK turns it into an experience.
“Finally, a professor who is both creative and understands what the academic world is missing: FUN.”Roger Wang · President · Marketing Institute of Singapore