Why a keynote speaker with an electric guitar…?
Well, at first glance it may surprise you, but I live at the intersection of both worlds, music and business, and I see their connection perfectly. In the world of music there is innovation, creativity, co-creation, management with limited resources, adaptation to change, reinvention, leadership, teamwork and, perhaps most importantly: musicians do not only have “clients”, they only have FANS. Not to mention that musicians have already gone through our own digital transformation.
I talk about it all in my talks all over the world, in my training workshops and also frequently in my marketing and creativity classes at ESADE Business School.
Some of my most celebrated clients worldwide
