A little more about me
Lecturer-Musician
I am “the speaker of the electric guitar”, a multidisciplinary professional that lives at the intersection of several worlds: the corporate (graduate in Economics and Business Administration with almost 15 years of national and international experience in different sectors). Economics and Business Administration with nearly 15 years of national and international experience in different sectors), the academic (an innovative and disruptive professor of marketing, innovation and creativity) and the musical (multi-instrumentalist musician with two published albums).
I felt the fascinating connection with music since I was a child. Years later I felt the “call” of music, loud and clear (through insistent dreams), and I started playing the guitar. Later I joined the university choir, something that changed my life, and gradually I learned other instruments: drums and electric bass. Music keeps me connected to the world, with my feet on the ground and my head in the sky.
In another moment of my life I had an epiphany and I united all my worlds, business, teaching and music, creating a line of conferences for companies that I have baptized as “Companies in the key of ROCK”. I am dedicated to praising musicians and music to inspire the world of organizations with their best ideas.
I am a lucky human being to have found my true calling. I came into the world to do this, and of the various things I do in life, giving musical lectures is what I do BEST.
WHY A LECTURER WITH AN ELECTRIC GUITAR...?
Well, at first glance it’s surprising, but I live at the intersection of both worlds, music and business, and I see the connection perfectly. In the music world there is innovation, creativity, co-creation, managing with few resources, adapting to change, reinvention, leadership, teamwork and, perhaps most importantly: musicians not only have “customers”, they have FANS. Not to mention that we musicians have already gone through our own digital transformation.
I talk about all this in my conferences all over the world and in my training workshops.
MY BOOKS
Lessons from the world of music for managers and entrepreneurs.
Active Company.
The true value of processes. It is an iPad-only iBook.
Available at the iTunes Store.
MY MUSIC
My first album, in three languages, produced by Vic Moliner, recorded in my studio L'Alquimia d'Estels and mixed and mastered in MEDUSA Studios Bcn (Manu Guix). They are all my songs, where I sing and play guitars and some piano. You can listen to it on Spotify.
MY second album, recorded in my studio L'Alquimia d'Estels and mixed and mastered in MEDUSA Studios Bcn (Manu Guix). Again, all my own songs where I sing and play all the guitars, piano and some bass. You can listen to it on Spotify.
