Mazda Mexico 2017: FANS conversion

On Oct. 11, I gave a talk about converting customers into fans at the Mazda Mexico dealership convention in Puerto Vallarta. The best Mazda dealers meet once a year in an impressive event where they share inspiration, motivation and professionalism.

The MundoMex team was responsible for the production of the event and prepared a great video with some of the most special moments of my speech.

It was a real pleasure to dedicate a complete speech to talk about something as important as the conversion of customers into fans, through a series of strategies that we musicians use. As always, my electric guitar was a fundamental element of the talk, as seen in the video.

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