Mazda Mexico 2017: FANS conversion
On Oct. 11, I gave a talk about converting customers into fans at the Mazda Mexico dealership convention in Puerto Vallarta. The best Mazda dealers meet once a year in an impressive event where they share inspiration, motivation and professionalism.
The MundoMex team was responsible for the production of the event and prepared a great video with some of the most special moments of my speech.
It was a real pleasure to dedicate a complete speech to talk about something as important as the conversion of customers into fans, through a series of strategies that we musicians use. As always, my electric guitar was a fundamental element of the talk, as seen in the video.